Juicy Fruit Advertising

For the production of this advertisement, my group and I served as hand models. Our hands were filmed while opening a pack of Juicy Fruit gum, showcasing the experience of sharing a piece with those around you. This advertisement was created with the intention of appealing to a Gen Z audience, specifically for display in the New York City subway system. The hashtag #MeantToBeShared encapsulates the core message of the ad, highlighting the social nature of chewing and sharing Juicy Fruit gum.