Under the Umbrella

Rentbrella is a Brazillian brand that wanted a brand activation in NY but didn't even know where to start, so I connected them with The Fashion Institute of Technology and together we created this incredible exhibition all about Rentbrella and sustainability. The whole exhibition connects by the pop-up style of each part, the use of the colors white and purple, and a sensory aspect that changes while you walk around to really make it immersive. My concept along with my group is called the Tree of protection

The Umbrella Tree symbolizes the canopy and protection of New Yorkers from the rain. Underneath each of the umbrellas, Rentbrella advertises its use of going green and what each of its umbrellas are made of! The tree is a representation of the company's sustainability movement and the sustainability of the product itself. The tree can and will be interactive with the viewers; walking around and under the tree branches and umbrellas dispensed. Rentbrella's umbrellas are hung from the ceiling perfectly aligned with each other, giving off the sense of levitation.